On Their Design Philosophy Anderssen & Voll A good product builds and expands on tradition while simultaneously breaking the rules of said tradition. Modifications and elements of surprise, even changes that are less radical, stimulate thought and reflection, also who may not hold a particular interest in design. This tiny second of reflection is the window of opportunity where we can communicate with the users and that’s what we strive to tap into.
On Scandinavian design:
"Scandinavian design isn’t merely a label to place onto products—it’s a commitment by Muuto to let the brand grow dynamically in companionship with the emerging ideas and concerns of young Scandinavian designers. The term functions as an invitation, a challenge, and a motivating element to us as designers."