On His Design Philosophy Søren Rose Studio It's about details and quality. This way, the products will live past our times and become a feeling and a statement rather than a brief trend. A Søren Rose design has a strong personality, making it both satisfying and relevant.
On Scandinavian design:
"The result of a Scandinavian life, with its abundant seasons, is a sporadic culture with both extrovert and introvert periods. The dark and long winters leaves us inside our homes for a great amount of time, whereas the short but intense summer makes us spend as much time outside as possible. It prompts us to have high expectations to the objects that we surround ourselves. Our homes must reflect our personality and we take pride in welcoming people in our castles of personality. A Scandinavian product can look rather fragile and elegant on the outside, but upon closer inspection, it is tough as hell; it’s all in the detail."