On His Design Philosophy Staffan Holm The studio’s most important pursuit is to create projects that touch and engage with design, having one foot in tradition and the other breaking new ground. The most important part of the design and architecture philosophy is that truly great design is never just about practical functions, but much more about the emotional ones.
On Scandinavian design:
"It seems that the new wave of Scandinavian design is a revolt against the manufacturing-friendly minimalism that has dominated it throughout last part of this century. Form follows function simply isn’t enough anymore and the new designers approach design with a focus on emotional functions, typical for contemporary Scandinavian designers."