On Their Design Philosophy WHATSWHAT Having big enough eyes to see the good, even in the most unexpected places, and to trust our shared process.
On Scandinavian design:
"To us, it’s the evolution of a common heritage, representing a clarity in aesthetics and the knowledge of good craft. It’s about honesty and efficiency in materials and the simplicity of purpose. However, it is also about questioning these values and creating new perspectives in a wider context."