Nuria Val, co-founder of Rowse—a skincare brand focused on nature’s gifts—began her journey as a model at 17, sparking a love for photography and travel. It was this passion that eventually brought her to the region for a photoshoot, where she and Coke discovered a landscape of rolling groves, beautiful beaches, and a calm that instantly drew them in. After spending two summers there, they decided they wanted something more permanent, a place to disconnect from the world and reconnect with nature.
They found a little white house with a slanted roof, abandoned and neglected for 30 years and completely overrun by forest. Restoring it was a two-year effort filled with care and dedication. The land, untouched for decades, felt like it was waiting for them. They named their newfound home "L'Oliveta" after the olive trees that now thrive on the property, thanks to their care and the region's rich soil and warm climate. From these trees, they produce “Oli de L’Oliveta,” a reflection of the land's natural heritage, which has become a meaningful part of their lives.